What young people thought of I Quit!

The overall response to the look and content of I Quit! was very positive.
Comments ranged from "quite good"to "fantastic" and "hip". Several comments
cropped up time and again. They liked it because it was:

• colourful
• well laid out
• interesting and gets straight to the point
• easy to read/understandable
• informative
• humorously illustrated
•  interactive (diary and questionnaires to complete)
• not "preachy"

Specific comments included:

It seems to be written from a smoker's or ex-smoker's point of view as it's
sympathetic to the struggle of giving up.

It makes you want to read it as it's fun.

It's attractive to look at and has lots of illustrations that make it more
interesting.

It's by far the best. It doesn;t dictate and ramble on about the evils of smoking.

It;s got a good front cover. I think it;s meant to be like the government
health warning. It;s more scary than the rest of the booklet and really
makes you think.

It;s more like advice. It doesn;t patronise you like some other information
booklets.

The diaries and things to fill in are a very good idea.

It has lots of information and interesting facts which scare you, and it
really makes you think what a waste of time.

Though none of the respondents said the booklet had led them to give up most
thought that it was effective in certain ways. Several made similar comments:

•  It gets its general point across
• The cost table has a big impact
• It makes you realise how much money you waste
• It makes you take a second look at yourself
• It makes you think about what smoking is doing to your body
• It gives you the idea to stop.