Size Matters

Obesity in men has tripled since 1980. SIZE MATTERS is a range of resources targeted at men, produced by Comic Company for the Food First Group of the British Dietetic Association.

Over the last couple of years, Size Matters resources have been used in hundreds of settings around the UK, and we've had great feedback about them. Three striking posters, an easy-to-read leaflet and colourful, laminated high-gloss mats - all featuring the everyman Big Dave - promote eight vital SIZE MATTERS messages.

The resources were originally created for the BDA's ongoing WEIGHT WISE campaign, which aims to increase awareness of the benefits of a balanced and varied diet in achieving and maintaining a healthy weight. For more information about the campaign, visit www.bdaweightwise.com.

Click here to see more resources starring BIG DAVE.

Click here to see more WEIGHT WISE resources.